TBR | The College System of Tennessee

Title:  Coordinator, Advertising

Department: Marketing and Communications

Number of Positions: 1

Classification:  3 on campus

​·   Non-supervisory roles: three (3) current or former supervisors

​·   Personal references (friends, clergy, customers, relatives) are not considered acceptable references.

Position Summary: Plan, develop, schedule, budget, purchase, oversee, and evaluate the timely production of the college’s external paid communications. Monitor student enrollment trends, evaluate and implement communications strategies, and develop messaging to reach multiple audiences. Work with college offices and departments to create promotional appeals to meet short and long-term student recruitment needs. The position also works with the graphic designers, photographer, videographer, web development staff and social media staff to produce and distribute advertising creative.

Essential Functions:

35% Oversee the college’s paid media placement including, budgeting, scheduling and ad placement.

25% Work with Marketing and Communication staff to develop advertising creative and message strategies to appeal to multiple college audiences.

20% Assess and evaluate advertising effectiveness, generate reports, and implement outcomes and trends into new advertising appeals.

15% Work with Marketing and Communications staff to promote and maintain the consistent application of the college’s brand in all paid external communications, student recruitment publications and online communications.

5% Assist the Assistant Director, Web and Advertising as needed with general website needs.

Note: The College reserves the right to change or reassign job duties, or combine positions at any time.

Key Results Areas: Increase in student enrollment, participation in college social media, increase in traffic to the college’s website, support for college fund raising, and increase attendance at college events.

Job Requirements: 

• A bachelors degree in marketing or advertising required.
• 3 years’ experience in marketing, advertising, or related roles.

Part-time work experience is calculated at 50% credit of full-time work experience.

Skills/Abilities:

• Web authoring, social media, desktop publishing, Microsoft Office, and good written and presentation skills.
• Able to interact with advertising sales representatives, so prior sales experience is beneficial.
• Awareness of trends in advertising, as well as, a thorough understanding of the college’s audiences.
• Understanding of graphic design principles in relation to advertising along with experience overseeing budgeting and advertising effectiveness.
• Able to engage in the college’s mission and values.

Part-time work experience is calculated at 50% credit of full-time work experience.

Complexity & Creativity: Qualified candidates should have experience writing and developing advertising copy, working with stakeholders to determine priorities, and establishing consistency across multiple outputs and message campaigns. The individual who holds this position has a keen awareness of brand promotion via web, social media, television, radio, print and direct mail.

Magnitude of Impact: Failure in this position could result in a decline in enrollment or loss or brand reputation.

Responsibility for Accuracy: Accuracy in budgeting is critical to keep up with expenditures. Scheduling of advertising requires an awareness of college events and activities.

Judgement and Decisions: This position creates a mix of communications strategies and messages to maximize budget and increase the likelihood of increasing student enrollment.

Nature of Contacts: The position works with discipline chairs, deans, administrative staff, publications, graphic designers, web developers and social media to develop messages and creative executions to increase college enrollment.

Physical Demands: Primarily involves desk-based work with extended periods of sitting, computer use, and screen time, which may cause eye strain or repetitive motion discomfort. Occasional travel or light physical activity may be required for events or meetings.

Hazards: Prolonged sitting and repetitive tasks like typing can lead to musculoskeletal issues such as back pain, neck strain, or carpal tunnel syndrome. Extended screen time may result in eye strain or headaches. Additionally, stress-related conditions like fatigue or burnout can occur due to tight deadlines or high workloads.

Full-time Employment Benefits:

• Insurance Options: Health, Dental, Vision, Life, Short/Long-term Disability, FSA/HSA 
• Wellness Incentive Program, if enrolled in health plan
• Educational Assistance: Fee Waiver, Spouse/Dependent discounts, Audit/Non-Credit, Reimbursement Program
• Employee Assistance Program
• Retirement Options: Tennessee traditional pension plan option (TCRS), 401k with $100 company match, 457, 403b
• Employee Discount program with over 900+ companies
• 14 Paid Holidays/Year Includes paid days off the last week of December
• Sick Leave Bank
• Longevity Pay
• Many opportunities for professional development

Special Instructions to Applicants: To be considered for a position at Pellissippi State, you must create an on-line application. Your skills, abilities, qualifications, and years of experience will be evaluated using only what is recorded on your application. Work experience that is not listed on the application will not be considered towards compensation. Please note: attaching a resume does not substitute for completion of the application form. Part-time work experience is calculated at 50% of full-time experience. Please note: to scan, upload, or attach documents, a computer and scanner are available at the Hardin Valley Campus Educational Resources Center, if needed.

Pellissippi State Community College is an EEO/AA/Title VI/Title IX/Section 504/ADA employer

If you have any problems or questions please contact Human Resources at Pellissippi State Community College’s Human Resource Office at 865-694-6607 or by email at recruiting@pstcc.edu.

If you are interested in this position, click on Apply located below or Apply Now in the upper right-hand corner. 

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