TBR | The College System of Tennessee

Dyersburg State Community College is seeking a dynamic and innovative Web and Digital Content Coordinator to join our marketing team. The successful candidate will be responsible for developing, managing, and optimizing digital content across various platforms, with a strong focus on social media, brand marketing, accessibility compliance, and website management. This position requires a creative individual who can enhance the college's online presence and engage current and prospective students.

Duties and Responsibilities:

• Social Media Management:
• Develop and execute a comprehensive social media strategy to increase engagement and community presence.
• Create, curate, and schedule compelling content across all social media platforms.
• Monitor, analyze, and report on social media performance metrics to inform future strategies.
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Editorial:

• Proofreads all Marketing and Public Relations materials.
• Assist with writing and proofreading press releases for media outlets.

Content Development and Brand Marketing:

• Collaborate with internal departments to produce engaging digital content that aligns with the college’s brand voice and goals.
• Assist in the development and execution of brand marketing campaigns that enhance college visibility and attract students.
• Write, edit, and proofread content for various platforms, ensuring clarity, consistency, and adherence to branding guidelines.
• Create reels, videos for social media platforms, and website content.
• Provide coverage of college events and take photographs as requested.

Website Management:

• Oversee the college website’s content management system (CMS) to ensure timely updates and accurate information.
• Optimize website content for SEO to improve visibility and reach.
• Collaborate with IT and design teams to enhance user experience and interface.

Accessibility Compliance:

•  Ensure all digital content meets accessibility standards and guidelines established by the Web Content Accessibility Guidelines (WCAG) and the Department of Justice (DOJ) digital accessibility guidelines for state and local governments to ensure online services are accessible to people with disabilities.
• Conduct regular audits of website and social media content to ensure compliance with accessibility best practices.

• Project Coordination:

• Coordinate content projects from ideation through publication, working with various stakeholders to achieve project deadlines and objectives.
•  Assist in organizing and promoting college events through digital platforms

Other duties as assigned.

Working Conditions:    

Sedentary: Desk work; occasional travel may be required for college or program activities. Insignificant effort other than normal movement. Minimal Hazard/Exposure: Standard office settings. At least minimal environmental controls to assure health and comfort.

Required Qualifications:

Knowledge of Adobe Creative Suite software, Photoshop, Flash, Dreamweaver, InDesign, Illustrator, as well as other content production software such as BoxOut, Corel, and other editing/developing software. Previous knowledge of website management software such as Presto Sports, Drupal, WordPress, or other similar platforms. Demonstrated effectiveness in communication skills required. Excellent writing, grammar, and spelling skills. Computer skills in Microsoft Office, including Word, PowerPoint, and Excel. Experience with and proficient knowledge of digital and social media marketing. This includes, but is not limited to, Facebook, X, YouTube, Instagram, LinkedIn, and Snapchat. A strong background in graphic design and experience in website management are highly preferred.

Preferred and Minimum Requirements of Education and Experience:

Preferred qualifications: A bachelor’s degree in marketing, public relations, information technology, graphic design, or a related field is preferred. A minimum of one year of full-time relevant experience in graphic design and/or website management is required.

A minimum of an Associate degree and two years of full-time marketing or design experience in lieu of a bachelor’s degree.

Minimum starting pay is $34,400 annually ($17.64 per hour). With additional experience pay increases to a maximum of $46,100.

Dyersburg State offers a comprehensive benefits package, including but not limited to the following:

• Vacation and Sick Leave
• 14 paid holidays
• Medical, dental, vision and life insurance
• Retirement plans
• Optional 401K and 403B Deferred Compensation Plans
• Educational benefits for the employee and their spouse and dependents
• State Employee Discount Program with over 900 merchants

Special Instructions to Applicants:

To be considered for this position applicant must submit an application, a resume, cover letter, and transcripts if applicable.   Unofficial transcripts are acceptable for the application process; but official transcripts are required upon hire. You also must provide the contact information for a minimum of three (3) professional references.

Your skills, abilities, qualifications, and years of experience will be evaluated using only what is recorded on your application. Incomplete applications will not be considered.

A completed satisfactory background check will be required before hire. 

Dyersburg State Community College is a TBR and AA/EEO employer and does not discriminate against students, employees, or applicants for admission or employment on the basis of race, color, religion, creed, national origin, sex, sexual orientation, gender identity/expression, disability, age, status as a protected veteran, genetic information, or any other legally protected class with respect to all employment, programs and activities.